Why Matt reviews website builders
After two decades of building websites for other people, Matt kept seeing the same moment play out. A florist would choose Shopify because they thought they needed "real ecommerce", spend $300/month on a platform built for 500-SKU catalogues, and still not have the delivery-date logic they actually needed. A therapist would pick Wix because a cousin recommended it, then spend six weeks unpicking HIPAA-adjacent mistakes. A SaaS founder would launch on Squarespace because it looked professional, then realise their engineering team couldn't iterate the marketing site on a weekly cadence without a developer.
The pattern was consistent: the right builder for a specific trade is usually obvious once you know the trade, and badly wrong when you don't. Generic "best website builder" round-ups treat every reader the same, which is why they're all useless. WebsiteBuilderReport.com exists to publish the answer a working operator in each trade deserves.
Platforms Matt has shipped production sites on
- Squarespace (multiple templates; commerce, booking, and multilingual builds)
- Wix (including Wix Bookings and Wix Stores)
- Shopify (single-store and Shopify Plus; Liquid theme modifications)
- Webflow (designer-led builds; Webflow CMS)
- WordPress (custom themes, WooCommerce, plus managed hosting on multiple providers)
- Ghost (newsletter-led publications)
- Framer and other emerging builders
Editorial independence
Matt is responsible for every ranking, score, and verdict on WebsiteBuilderReport.com. No platform has paid to be ranked, and he doesn't accept sponsored placements. The site's only affiliate relationship is with Squarespace; every other platform linked on the site uses a plain URL that earns the site nothing. Read the full review methodology or about page for details.
Contact
If you run a business in a trade Matt covers and something on the relevant page is wrong, out of date, or missing, email hello@websitebuilderreport.com. Matt reads and replies to reader email personally.