Best Website Builder for Speech Therapists

Why we believe Squarespace is the best website builder for speech therapists

Independent SLP practice has a specific structural reality that most website advice misses. The caseload mix inside one clinic looks nothing like a single service line. A Tuesday afternoon might be three pediatric articulation evaluations, a school-age autism language session, an adult stroke aphasia follow-up, and a voice-and-feminisation intake at 6pm. Each of those is a different referral source, a different parent or patient, a different payment path, and a different clinical specialty under one ASHA credential. The builder has to let each of those pathways exist on the site without collapsing into a generic services page, and it has to do that with the two or three hours a week you can realistically spend on the website. Squarespace keeps being the cleanest answer for that.

Clinic templates that carry specialty-age pages without collapsing

Bedford, Paloma, Brine, and Marta all give you a structural spine clean enough to run six to twelve dedicated specialty landing pages (pediatric articulation, childhood apraxia, early-intervention language, school-age autism, adolescent social communication, adult stroke aphasia, adult voice, voice-and-feminisation) without the site reading as a directory.

The instinct on most SLP sites is to dump everything into a single "services" page. That page converts nobody. Wix's therapy-adjacent templates skew either toward a SaaS hero or a pediatric-clip-art look that reads wrong for the adult aphasia side of the caseload. Webflow is beautiful with a designer and chaotic without one. Shopify is the wrong shape entirely for a practice that doesn't sell inventory.

Age-and-diagnosis intake that the EMR actually consumes

Squarespace's form builder handles a real SLP intake (child's age and date of birth, presenting concern in the parent's words, whether there's an existing IEP or 504, the referring speech-language pathologist or pediatrician, insurance carrier, preferred time windows, teletherapy or in-person) and hands off to Fusion Web Clinic, WebPT, or Ensora (formerly Raintree) through a webhook or Zapier.

Wix is comparable. Webflow's forms need a little more setup. The usual HIPAA caveat applies: capture the fit-screening fields on the site, and let anything that touches PHI flow into the EMR. More on the BAA question in the FAQs below.

Specialty-by-age-and-diagnosis pages (pediatric articulation, autism, adult stroke aphasia, voice-and-feminisation) outrank generic "speech therapy" homepages.

Here's the claim worth defending, because almost every SLP site I see gets it wrong.

A parent of a 4-year-old with an articulation delay is not typing "speech therapy" into Google. They're typing "speech therapist for 4-year-old with articulation delay" or "private SLP articulation after school [city]" or "speech therapist for my son with autism [city]." The adult son calling on behalf of a stroke survivor is typing "speech therapy after stroke aphasia [city]." The transmasculine or transfeminine client searching for voice work is typing "voice therapy feminisation [city]" or "voice training after top surgery." Each of those queries has different intent, different competition, and different page expectations. The SLP clinics that build one dedicated page per common specialty-and-age combination (pediatric articulation, childhood apraxia of speech, autism and social communication by age band, adult post-stroke aphasia, Parkinson's and LSVT-LOUD, voice-and-feminisation) catch those warm long-tail queries at the exact moment the parent or adult client is deciding. The generic "we treat speech and language disorders across the lifespan" homepage catches almost none of them. I've watched an independent SLP practice run by two CCC-SLPs outside Seattle add eight specialty-age pages over a quarter, each built around a specific population and referral pathway, and watched parent-initiated traffic land directly on the articulation page and the autism page, not on the homepage. The autism page now pulls more organic intakes than the homepage does. This is the single highest-leverage editorial decision an SLP practice website makes, and the builder has to get out of the way of it.

ASHA CCC-SLP credentials, state licensure, and why they belong above the fold

Parents and referring pediatricians check credentials before they check anything else.

The American Speech-Language-Hearing Association's Certificate of Clinical Competence in Speech-Language Pathology (CCC-SLP) is the national credential that signals a completed master's, a clinical fellowship year, the Praxis exam, and ongoing continuing education. State licensure sits alongside it. School-based clinical experience, early-intervention certifications, LSVT-LOUD, PROMPT, Hanen, Lindamood-Bell, and voice-therapy certifications each matter to different subsets of parents and adult clients. The sites that display the full CCC-SLP alphabet-soup clearly next to each clinician's name (without turning the page into a CV wall) earn faster trust than the ones that bury it in an about page. Squarespace's template structure makes this easy. Wix does too, with slightly more layout wrangling.

Teletherapy, clearly flagged, is now a real production channel

Post-2020, teletherapy is a real operating mode for many private SLPs, especially for school-age articulation, adolescent social communication, adult voice work, and adult aphasia homework sessions.

Parents searching for after-school private speech therapy will often filter on "teletherapy available" because it's the only way to fit a session between school pickup and dinner. Adult clients in rural areas and voice-therapy clients rebuilding after top surgery prefer it for privacy reasons. The clinics that say plainly, in the hero, "in-person in [city], teletherapy available across [state]" capture that self-selecting traffic. The clinics that treat teletherapy as an asterisk lose it. Squarespace's structure makes the one-line flag easy; the teletherapy platform itself (usually inside Fusion, WebPT, or a HIPAA-compliant video tool like Zoom for Healthcare) is separate infrastructure.

Insurance versus cash-pay, separated for parents and adult clients

The SLP insurance picture is messier than most private-practice reviews acknowledge.

Some families come through Medicaid (via a school contract or an EPSDT referral), some through commercial insurance with a speech-therapy rider, some on an HSA, and a meaningful slice pays cash because their insurance either doesn't cover pediatric speech therapy or caps it at a number of sessions too low for a real treatment arc. Adult voice-therapy clients often pay cash because the service falls outside medical necessity in the insurer's eyes. Adult aphasia rehabilitation often runs on Medicare with a therapy cap watchlist. Trying to serve all of this from one vague "we work with most insurances" line on the homepage converts nobody. The sites that give insurance its own pathway (with the actual carriers you're in-network with) and cash-pay its own pathway (with the per-session rate, the package structure, and the superbill workflow for out-of-network reimbursement) convert both populations better. Squarespace's page structure supports two clear paths without fragmenting the site.

IEP-team coordination messaging, because the school SLP isn't the enemy

This is the thing nobody writes about.

The single most common pediatric SLP intake starts with a parent frustrated that the school's twice-a-month speech minutes aren't enough for the goals on their kid's IEP. The parent is not trying to replace the school SLP, they're trying to supplement. The private clinics that say explicitly on their site "we coordinate with your child's school-based SLP and IEP team, including attending IEP meetings when requested" earn trust from parents who were bracing for an adversarial framing. It also earns goodwill from the school SLPs themselves, who often end up recommending specific private clinics to families they can't fully serve on their own caseload. This is a one-paragraph callout and it quietly compounds.

Predictable pricing on a clinic's operating reality

An independent SLP practice runs on steady weekly caseload volume, not launch-week spikes.

Squarespace's commerce tiers cover direct-cash package sales (six-session articulation packages, voice-therapy intensives, home-practice program licenses) and superbill-download products without pulling you into Shopify's inventory overhead. Base plans carry everything a standard SLP practice site needs. Current pricing sits on the CTA because it shifts, and there's no point quoting numbers here that age out in a quarter.

8.6

Our verdict

The right pick for most independent SLP practices

Scoring all four against how an independent SLP practice actually runs, the best website builder for speech therapists is Squarespace. Clinic templates that carry specialty-by-age pages cleanly, a form builder that feeds Fusion or WebPT, ASHA credential display that reads as trust rather than a CV wall, and enough structure to hold teletherapy, insurance clarity, and IEP-team coordination on one site. Wix is the call for a solo SLP who wants per-clinician booking tiles and intake to live inside one dashboard without a separate EMR. Skip Shopify unless you're selling home-practice programs or parent-coaching courses at volume alongside the clinic. Skip Webflow unless a designer is already on the project and brand is the priority over speed-to-launch.

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Where Wix earns the runner-up spot

Wix earns the runner-up slot for a specific kind of SLP practice, not as a near-tie across the board. If one of the scenarios below is genuinely yours, Wix is the honest recommendation.

Per-clinician booking tiles for a multi-SLP group practice

Wix Bookings handles a page of clinician tiles (each with their own availability, caseload specialty, and session length) more gracefully out of the box than Squarespace's native tooling. For a practice with four or more SLPs, each needing a booking link that keeps their calendars clean, Wix saves you a third-party plugin or a workaround. Squarespace can get there with Acuity (now owned by Squarespace), but the Wix-native setup is quicker when the group practice is already the shape of the business.

Scheduling-plus-intake without a separate EMR

For a solo SLP who hasn't committed to the full scheduling module in Fusion or WebPT, Wix runs the whole front-end workflow (hours, evaluation versus treatment session types, automated reminders, intake branching) inside the same dashboard as the site. That's a real advantage for new practices or teletherapy-only operations who want to ship fast without standing up EMR scheduling on day one. Once you add Fusion or WebPT's scheduling, the edge flattens and Squarespace's template quality pulls back ahead.

Form logic branches a little more cleanly for multi-specialty intake

Wix's form editor gives you slightly more conditional branching than Squarespace out of the box, which matters when your intake asks different follow-up questions for a pediatric articulation referral versus an autism-and-social-communication intake versus an adult voice-feminisation client. Squarespace can do this with a little work. Wix does it with less.

The honest case for Wix stops at the solo-SLP-no-EMR or large-group-practice profiles. Once you're running Fusion, WebPT, or Ensora as the EMR and you have a mixed pediatric-and-adult caseload, Squarespace's template quality, specialty-page structural clarity, and ASHA credential display pull ahead. For the two-to-six-clinician practice with a front-desk coordinator and an EMR already in place, Squarespace is the simpler right answer.

How the other major website builders stack up for speech therapists

Scored 1 to 10 on the factors that matter for a typical independent SLP practice (solo CCC-SLP or two-to-six clinicians, pediatric and adult caseload mix, Fusion or WebPT as the EMR, teletherapy available alongside in-person).

Factor	Squarespace	Wix	Shopify	Webflow
Clinic template quality	9	7	5	8if designer
Specialty-by-age page structure	9	7	5	8
Age-and-diagnosis intake forms	9	8	6	8
EMR integration (Fusion / WebPT / Ensora)	8via webhook	8native-ish	5	7
ASHA credential display	9	7	5	8
Teletherapy messaging	9	8	6	8
Blog & parent education	8	7	5	7
Ease of setup	9	9	7	4
Relative cost tier	Mid	Mid	Premium	Premium
Overall fit for speech therapists	8.6 🏆	7.5	5.7	7.0

The SLP practice stack: ASHA credentialing, EMR (Fusion, WebPT, Ensora), school-district contracts, insurance navigation, and your own site

A speech-language pathology practice doesn't stand alone. It sits inside a stack the clinic owner deals with every week, and the website is only one layer of it. Pretending the site is the center of gravity is why most SLP practice sites underperform. The website earns its keep by converting the parent or adult client who has already heard your name from a pediatrician, a school SLP, a neurologist, a gender-affirming care clinic, or another parent in a Facebook group, and who is deciding between your practice and the two others that came up in their search. Every other layer in this stack is doing more acquisition work than the site is.

ASHA, the American Speech-Language-Hearing Association, is the national governance and credentialing body for US SLPs. The CCC-SLP credential, the continuing education system, the ASHA Code of Ethics, and the ProFind directory all live here. ASHA's practice portal is the canonical reference for scope-of-practice and credentialing questions, and any claim on your clinic site about certification or scope has to match ASHA's framing. The site displays the CCC-SLP credential, links to the ASHA ProFind listing for each clinician, and doesn't overclaim.

Fusion Web Clinic, WebPT, and Ensora (formerly Raintree) are the three EMRs most private SLP practices land on, with Prompt and SimplePractice showing up more for solo SLPs and small teletherapy-first operations. Whichever you run, the website's job is to hand the patient off cleanly, not to rebuild scheduling or documentation. Fusion is SLP-friendly and popular with pediatric-heavy clinics. WebPT is broader across rehab disciplines and common in multi-specialty practices. Ensora handles larger group operations. The site captures the intake fields and hands them off; the EMR is where PHI actually lives. Fusion's SLP-business content is a better source of practice-building advice than most platform marketing.

The school-district contract channel is a meaningful revenue line for many independent SLPs and a surprisingly common origin point for parent referrals. School districts contract private SLPs for caseload overflow, evaluations the school team doesn't have capacity to run, and 1:1 services the IEP specifies but the school SLP can't fit. Parents on those districts then hear about your practice through the school team and call directly for their 504 and IEP kids. A dedicated page on your site explaining school-district contracting (for the school SLP reading it) alongside a parent-facing IEP-coordination page (for the parent) earns trust across both sides and compounds over years.

Medicaid and commercial insurance navigation are messier for SLPs than for most therapy disciplines. Medicaid coverage for pediatric speech therapy varies significantly by state, and commercial insurance speech-therapy riders range from generous (30 to 60 sessions a year) to near-nonexistent (diagnostic only, no treatment). EPSDT (Early and Periodic Screening, Diagnostic, and Treatment) is the Medicaid pediatric benefit most families don't know by name, and mentioning it on the site helps families understand whether their child qualifies. Adult aphasia rehabilitation often runs through Medicare and is subject to the therapy cap review. Voice-therapy for gender-affirming care is a mixed picture (some insurers cover it under gender-affirming care riders, many don't, and cash-pay is common). The site needs to surface whichever of these you handle, honestly, without overclaiming.

Directories and discovery channels: ASHA ProFind is the national directory, and parents will check it. Psychology Today has an SLP section that is less-used but still live. Local pediatrician and pediatric neurology offices are the strongest referral channel for pediatric caseloads. Adult aphasia referrals come from neurology and inpatient-rehab case managers. Voice-and-feminisation referrals come from gender-affirming-care clinics and ENT offices. The site's job is to catch the click from each of those channels with a page that's credibly speaking to that referral's specific question.

For SLP-practice-specific perspectives that are neither platform marketing nor AI-churn, The Informed SLP is the best evidence-practice reference for what SLPs should actually be saying about treatment on their own sites, SpeechTherapyPD publishes continuing-education-adjacent content that's genuinely useful, and Fusion's SLP-business content covers the operational side of running the practice. None of those sources is a platform blog, which is the whole point of citing them here.

The SLP practice website checklist

What independent SLPs actually need from a website

Seven features do most of the work on an SLP practice site. The four "must haves" separate a site that converts warm parent and adult-client inquiries from one that mostly exists so the front desk has somewhere to point existing families. Get these right and the rest is optional.

One page per specialty-and-age combination you actually treat: pediatric articulation, childhood apraxia of speech, school-age autism and social communication, adult post-stroke aphasia, Parkinson's and LSVT-LOUD, voice-and-feminisation. Named by the specialty, not by a generic "services" bucket. The single highest-leverage editorial decision on the site.

The full credential (CCC-SLP, state licensure, and any relevant specialty certifications: LSVT-LOUD, PROMPT, Hanen, voice-therapy) next to the clinician's name. Parents and referring pediatricians check credentials before they check anything else.

One-line statement: in-person in [city], teletherapy across [state]. Parents searching for after-school private speech filter hard on this, and adult voice-therapy clients often prefer it for privacy reasons.

Two pathways: insurance (with the carriers you're in-network with, plus Medicaid and EPSDT if you accept them) and cash-pay (with package structure, per-session rate, and superbill workflow for out-of-network reimbursement). Don't try to serve both from one homepage line.

A one-paragraph statement that you coordinate with the child's school SLP and IEP team, attend IEP meetings when requested, and see private speech therapy as a supplement to school services. Earns parent trust immediately and goodwill from school SLPs.

For pediatricians, pediatric neurologists, ENT, gender-affirming-care clinics, and school district contracting. A fax-back referral form or an online referral link, a clinic summary, and your CCC-SLP credentials in one place.

Child's age and DOB, presenting concern in parent's own words, existing IEP or 504 status, referring provider, insurance, teletherapy preference. Route into Fusion, WebPT, or Ensora, not a generic inbox.

Squarespace handles all seven without extra apps. Wix handles six cleanly, with a small extra step for the fax-back referral form embed.

Which Squarespace templates suit speech therapists best

Every Squarespace template runs on Fluid Engine and is broadly interchangeable, so choosing one is picking a starting aesthetic rather than a permanent commitment. These four are the ones I keep pointing SLP practice owners toward.

Bedford

Classic professional-services layout with a clear home for the "new patient?" CTA, a specialty grid that adapts into a specialty-by-age tracks block, and a clean slot for the teletherapy callout in the hero. A safe default for a solo CCC-SLP or a small-group pediatric-adult mixed practice.

Paloma

Editorial layout with generous whitespace, which lets specialty pages breathe. Best for a practice that wants to read as modern and credible without leaning on stock speech-therapy photography (those stock images of kids in front of a mirror holding flash cards age badly). Works well when your own photos of the clinic space are strong. The risk with Paloma is that it exposes weak imagery, so if the photos are stock-feeling, pick a text-led template instead.

Brine

Versatile older-family template still widely used for clinic sites. Good if you want flexibility on the homepage structure and extra customisation room without a designer. Handles a multi-specialty homepage (with pediatric tracks, adult tracks, and voice work all surfaced separately) without fighting you. Ages well, which matters for a practice you expect to run for a decade.

Marta

Warmer, more personal aesthetic for the clinic whose brand leans toward pediatric early-intervention, family-centered therapy, or gender-affirming voice work. Best when you want the site to read less clinical and more like a neighbourhood practice. Pairs well with real photography of the space and the team.

All four handle the checklist above without modification. The template is the starting aesthetic, not the feature set, and spending more than a weekend on this choice is time better spent writing the specialty pages. Pick whichever reads closest to the kind of practice you run, launch, revise in month three. For SLP-specific notes on voice, evidence, and what a credible clinical site sounds like, The Informed SLP is a better reference than any platform blog.

Common mistakes speech therapists make picking a builder

Five patterns show up on SLP practice sites over and over. None of them are really about the builder. They're about what the site is asked to do, and the first one on this list quietly costs the most intakes.

No specialty-by-age pages, only a single services menu. The single most expensive mistake. Parents and adult clients arrive at Google with a specific age and a specific diagnosis: pediatric articulation, childhood apraxia, school-age autism, adult stroke aphasia, voice-and-feminisation. A site whose deepest content is one "our services" page with bullet points for articulation, language, fluency, voice, and swallowing catches almost none of that traffic. Build one dedicated page per specialty-and-age combination you actually treat, named the way parents and clients search for it. This is the highest-leverage edit most SLP practice sites are missing.

No ASHA credentials displayed. Plenty of SLP practice sites list clinicians by first name and a generic "licensed speech therapist" subtitle and omit the CCC-SLP credential entirely. Parents and referring pediatricians check credentials before they check anything else. The CCC-SLP, the state licensure, and any relevant specialty certifications (LSVT-LOUD, PROMPT, Hanen, Lindamood-Bell, voice-therapy certifications) belong next to each clinician's name, not buried in a long about page. Display matters; the full credential alphabet-soup is a trust signal, not a formality.

No teletherapy flag in the hero. Parents searching for private speech therapy will often filter hard on whether you offer teletherapy, because it's the only way to fit a session between school pickup and dinner. Adult voice-therapy clients and adult aphasia clients in rural areas similarly filter on it. A site that buries teletherapy mention in a services sub-page loses self-selecting traffic that would have booked otherwise. One line in the hero, done.

No insurance-versus-cash-pay clarity. A site that says "we work with most insurance plans" and nothing else forces every parent and adult client to call to find out. Some will. Most won't. Put the insurance-carrier list (including Medicaid and EPSDT if applicable) above the fold, and give cash-pay its own labelled pathway with the per-session rate, package structure, and superbill workflow. The parent whose insurance doesn't cover pediatric speech therapy needs to know before they dial, and the adult voice-therapy client paying cash deserves the same transparency.

No IEP or school-team coordination messaging. The most common pediatric SLP intake starts with a parent frustrated that school speech minutes aren't enough. A site that says nothing about IEP-team coordination reads as either uninformed or adversarial to the school SLP. A one-paragraph callout explaining that you coordinate with the school team, attend IEP meetings when requested, and see private therapy as a supplement (not a replacement) earns trust instantly. It also earns goodwill from school SLPs, who end up recommending your practice to families they can't fully serve.

Back-to-school, IEP season, and the rhythms of an SLP practice

Independent SLP practice has a seasonality that's different from most medical specialties. September carries the biggest parent-inquiry spike of the year: kids are back in school, evaluations from the spring prior are getting translated into IEPs or 504s, and parents who spent the summer deciding to supplement school services are now calling private practices. Late spring (May and June) brings a parallel spike around IEP-team consultation, where parents want a private SLP on the team for the meeting that sets next year's services. January sees a smaller new-year push. Summer is the quietest inquiry season, but it's also when families want intensive blocks (summer articulation intensives, voice-therapy bootcamps) because there's no school conflict.

September readiness: test everything in mid-August. The back-to-school parent-inquiry wave starts the week after Labor Day and runs for roughly six weeks. Test the intake form, the teletherapy flag, the insurance-carrier list, the school-coordination callout, and the phone number on a real phone during the second week of August. Update any in-network carrier changes. If your state made any changes to Medicaid or EPSDT coverage, reflect that on the insurance page before September 1.

Late-spring IEP-consultation window. May and June, parents want a private SLP available for the IEP meeting that sets next year's services. Clinics that explicitly advertise IEP-team consultation as a service, and that publish a simple page explaining what an outside SLP's role in an IEP meeting looks like, earn noticeable traffic and goodwill. Publish that content by March, not in May.

Summer intensive-programming landing pages. Summer is quieter on new-parent inquiries but strong on enrolled-family intensive bookings. A summer articulation intensive, a voice-therapy two-week bootcamp, or a social-communication group for the rising-middle-school cohort are all real offerings independent SLPs run, and they convert when they have their own landing page, published by April at the latest. Adult voice-therapy clients similarly book summer because work schedules loosen. Don't sleep on summer.

Adult aphasia and LSVT-LOUD steady baseline. Adult stroke aphasia referrals from neurology and inpatient rehab run across the year with no strong seasonal pattern. LSVT-LOUD referrals for Parkinson's similarly run steadily. The adult pages don't need seasonal updates, but they do need to be live and credible year-round because the referring neurologist's office is checking the site on a Tuesday in February.

What I'm less sure about. Honestly? I'm uncertain how much the AI-driven home-practice apps (Constant Therapy, Speech Blubs, Tactus Therapy's app suite) are absorbing the low-acuity practice volume and pushing independent SLPs into higher-complexity work. My current bet is that families with straightforward articulation cases are increasingly using an app for home practice between shorter less-frequent professional sessions, which means the private SLP's caseload is skewing toward cases an app can't handle cleanly: severe apraxia, autism-related social communication, aphasia rehabilitation, voice-and-feminisation, dysphagia, and complex pediatric language. If that's the direction, the website should be leaning harder into the specialty-by-age pages for those higher-complexity populations rather than trying to compete with the app on straightforward articulation SEO. But I hold this loosely. Plenty of thriving practices still run steady articulation caseloads and the apps may end up as adjuncts rather than substitutes. This is the call on the page most likely to age oddly, so I'm flagging it.

FAQs

How should speech therapists structure specialty-by-age pages on a practice website?

One dedicated page per specialty-and-age combination you actually treat, named the way parents and adult clients search for the service. Pediatric articulation. Childhood apraxia of speech. Early-intervention language delays. School-age autism and social communication. Adolescent social-pragmatic language. Adult post-stroke aphasia. Parkinson's and LSVT-LOUD. Voice-and-feminisation. Each page covers the condition in plain language for the parent or adult reader, what a treatment arc typically looks like, how your practice specifically approaches it, whether teletherapy is an option, and what intake looks like. Include an intake-form link, the insurance and cash-pay pathway, and (for pediatric pages) the IEP-team coordination callout. Six to twelve pages is usually the right range. This is the single highest-leverage change most SLP practice websites can make, because parents and adult clients both search by specific specialty and age, not by "speech therapy."

How should an SLP display ASHA CCC-SLP credentials on a practice website?

On every clinician's bio, next to the name, not buried in an about-page paragraph. The format most parents and referring pediatricians are scanning for is "[Name], M.S. CCC-SLP" with the state licensure (for example, "Licensed SLP in California") on the line below. Relevant specialty certifications (LSVT-LOUD, PROMPT, Hanen, Lindamood-Bell, and any voice-therapy certifications for gender-affirming work) add to the credibility and should appear either next to the CCC-SLP or as a short credentials line immediately under the name. Linking each clinician's name to their ASHA ProFind directory listing is a small trust signal that costs nothing. Avoid turning the bio into a CV wall (research publications, every CE course, every conference presentation). Parents are buying a person they can trust with their kid, not a resume.

How should teletherapy be flagged on a speech therapy practice's website?

Short and high. One line in the hero: "in-person in [city], teletherapy available across [state, and any additional states where you're licensed]." A dedicated teletherapy page explains which specialties work well over video (school-age articulation, adolescent social communication, adult voice work, adult aphasia homework sessions typically do, early-intervention language and dysphagia typically don't) and what the family needs on their end (a quiet room, a laptop or tablet with a working camera, a stable internet connection). Name the platform (usually Zoom for Healthcare, Doxy.me, or whatever's built into your Fusion or WebPT setup) briefly, note that it's HIPAA-compliant, and move on. Parents filtering on teletherapy are self-selecting and you want them to find the answer in under twenty seconds.

How should speech therapists handle insurance and Medicaid navigation on a practice website?

By giving insurance and cash-pay their own clearly-labelled pathways and being specific about coverage. Insurance side: list the commercial carriers you're in-network with, note whether you accept Medicaid and (for pediatric practices) mention EPSDT coverage where applicable, and name Medicare for the adult aphasia and LSVT-LOUD side. Cash-pay side: publish the per-session rate, the package structure if any, the superbill workflow for out-of-network reimbursement, and whether HSA and FSA cards work. Voice-and-feminisation work often runs cash-pay because insurance coverage for gender-affirming voice therapy is inconsistent, so note that honestly rather than implying universal coverage. The families who need to know the most (the ones whose insurance doesn't cover pediatric speech therapy, or whose commercial plan caps sessions at a number too low for a real arc) deserve the clarity before they dial the number.

How should a speech therapy practice's website address IEP-team coordination and school involvement?

Directly, with a one-paragraph callout on the pediatric pages and ideally a dedicated parent-facing page. The callout says plainly that you coordinate with the child's school-based SLP and IEP team, that you can attend IEP meetings when the family requests it, and that you see private speech therapy as a supplement to school services, not a replacement. The dedicated page explains what an outside SLP's role in an IEP meeting actually looks like (reviewing evaluation data, speaking to current private-session progress, offering an independent clinical opinion on proposed IEP goals), what your fee for that work is, and how much notice you need. Parents arrive at private practice websites bracing for an adversarial framing. A site that signals collaboration with the school team earns trust immediately, and school SLPs who see the page end up recommending your practice to families they can't fully serve.

Is WordPress a better choice for a speech therapy practice's website?

Only if you already have a WordPress-savvy person on the team, or you're paying an SLP-specific or healthcare-specific web agency to run the site on WordPress for you. WordPress gives maximum flexibility, and there are decent healthcare-practice themes and plugins, but the total cost of ownership once you factor in hosting decisions, plugin updates, security patches, and theme customisation is higher than Squarespace for most solo and small-group SLP practices. The math only works when someone else handles the WordPress overhead, in which case the platform choice is their call, not yours. Most independent CCC-SLPs are better served shipping on Squarespace and spending the saved hours seeing clients or writing the specialty pages that actually convert.

Get the specialty pages live before the back-to-school wave

Two things matter more than which builder you pick this afternoon. First, the specialty-by-age pages, the ASHA credential display, the teletherapy flag, and the IEP-coordination callout have to be live and accurate before Labor Day, because the back-to-school parent-inquiry wave is already on the calendar and the pediatrician's office is already handing families a slip of paper with three practice names on it. Second, the intake form has to route into Fusion, WebPT, or whichever EMR you actually run, so the front desk sees the new-intake submission the moment it lands. Squarespace's free trial is long enough for a CCC-SLP with a focused weekend to stand up a credible site with six specialty pages, honest insurance-and-cash-pay clarity, a teletherapy hero flag, an IEP-coordination callout, and a working EMR handoff. Ship it, plug into the EMR, and get back to the caseload.

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Or try Wix if you're a solo SLP who wants per-clinician booking tiles and scheduling to live in the same dashboard as the site without a separate EMR.

Best website builder for speech therapists